Pricing 
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Annual Family Retainer Fee

Due to the concierge aspect of our practice, we require an Annual Family Retainer fee of $179 per family. It is renewed annually. It is nonrefundable, not negotiable and cannot be used as payment for services provided.

As a concierge practice, Dr. Vivian Herrero personally takes all calls "after hours," on weekends, and all holidays.  As such, we have far fewer patients than a traditional doctor's office. That's a big reason why we're able to offer our members unmatched personal attention. The Fee enables us to provide that 24/7 access to your Board-Certified physician. It also reserves your family as a member of the practice, entitled to all of the benefits of Concierge Medicine. 

Pricing for Office Visits

We offer a hybrid model in our practice to accomodate the needs and budgets of our families. We understand that some families only seek care once or twice all year. For you, paying for individual visits makes more sense. That's our "Direct Pay" option. Other families have newborns, or children with chronic or recurrent health needs; you may seek care more frequently. Or perhaps you want to budget your expenses, knowing exactly how much your family's primary care will be each month. For you, we recommend a Concierge Membership Plan. 

Concierge Membership Plans


  • Age 0-12 months                                                                        $200/month


  • >12 months to 48 months                                                       $125/month


  • >48 months to 17 years                                                            $100/month


  • 18 years and older  (*coming soon)                                   


  • These plans are based on your child's current age.
  • 30-day notice is required to cancel.
  •  A card must be kept securely on file to process payments.
  • "Visits" include well care, urgent/sick care, and telemedicine visits.
  • "Visits" do not encompass home visits.
  • As a Concierge Member, ALL IN-HOUSE testing is offered at wholesale cost. (Strep, Urinalysis, COVID/Flu, Pregnancy, and Nebulizer treatments)


 "Direct Pay" Pricing


  • Comprehensive Office Visit
  • 30 minutes
  • $225


  • Urgent Exam In-Office or Telemedicine
  • 15 minutes       
  • $150


  • Home Visit     
  • 40 min
  • $500
           
  • Ear Piercing
  • Earrings provided
  • $125


  • Additional fees apply for in-office testing like Rapid Strep, Flu, Urinalysis, Pregnancy or COVID tests.


  • Prices are subject to change. Please review this website for the most up-to-date information.
  • Additional fees apply for office procedures like suture/staple removal, ear piercing, wart removal, etc.

Membership Perks

  • Relaxed/extended well baby and child exams

  • Relaxed/extended sick, concern, and follow up visits

  • A comfortable, friendly waiting room and exam rooms

  • Telemedicine available during office hours and after hours (for an additional fee)

  • Continuity of care (urgent care visits with your own physician)

  • Comprehensive care (coordination with specialists, follow-up visits, etc.)

  • Online Portal Access to your health record with remote access to your physician

  • Consistency of the same providers and staff

  • Electronic prescriptions sent directly to pharmacy (so you never wait)

  • After hours calls are in-house and not sent to a call center

Schedule an Appointment

Services

  • Vision Tests, Hearing Tests, Urine Analysis and Pregnancy Tests

  • Ages & Stages Developmental Questionnaires at 9, 18, 24, and 30 months

  • ADHD/ADD Assessments, Asthma Assessments

  • Rapid Strep Throat Tests, Rapid Flu Tests, COVID Tests, Mono Spot Tests

  • Nebulizer Treatment, Ear Wax Removal, Wart Removal

  • Vaccine Counseling

  • Weight Management

  • Ear Piercing

Schedule an Appointment

Insurances Accepted

Dunedin Pediatrics & Family is a concierge practice and is no longer "in-network" with any insurance company. Insurance may still be used to pay for lab tests, vaccines, and other third-party vendors in-network with your insurance.  When a referral, test or medication is ordered, please verify with your insurance that the lab, radiology center, pharmacy or specialist is in network prior to scheduling. Please make sure you notify the doctor of your preferred in-network pharmacy to avoid delays in processing your prescription.

FAQs

  • When and how do I pay the Retainer fee?

    The Retainer fee is paid at the first visit, and thereafter once per year per family. So if your child comes in for the first visit on May 1st, the $179 is collected. If the next month your other child comes in or you as the adult come in for yourself, there is no additional charge. The whole family is covered for that whole year. But 12 months later on May 1 st , the $179 is due again, and covers everyone in the family, even if the family has grown!

  • What is not covered by the Retainer fee?

    The retainer fee is not a payment for office visits. It reserves your family as members of the practice. It covers after hours calls and allows us to spend more time with you at each visit. All medical services (office visits) are paid by "direct pay" at the time of service, or by a Concierge Membership Plan, both detailed above.  Feel free to call with quetions.

  • How much are office visits if I don’t have insurance? Or I have insurance, but this practice isn’t “in network.”

    Well child and well adult visits start at $225. Sick visits start at $150. Additional fees may include the cost of testing, like a “Rapid Strep” Test or pregnancy test, which would be charged in addition to the visit fee. Procedures like stitching, abscess drainage, ear lavage, etc would incur additional fees as well. You are welcome to get pricing information prior to testing and/or procedures so there’s no surprises.

  • Are you willing to see patients outside of your membership practice? (ie., What if we don’t want to pay the Retainer fee of $179 per year?)

    We are willing to see sick patients who are not members if our schedule permits. Well-child and adult wellness care is limited to patients who are members of Dunedin Pediatrics & Family. Contact our office to check availability and pricing.


    Patients that are travelers, visiting family, or on vacation, and require a one-time visit, are not required to pay the Retainer fee. Other exceptions can be made for patients who don’t intend to stay in the area.

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